Going Green - Our Imperative for the Future

The Adriatic in Partnership With Elektro Maribor

editor


July 2022 Sustainability

After COVID 19 and Ukraine war have shaken our society, global energy market faced some major global challenges forcing us into more sustainable way of life, being more responsible to our planet than ever before. 

European union has put the highest priority to green energy as one of the most important steps towards greater energy independence. This direction demands long term structural changes and investments, shifting from fossil fuel electricity consumption to green one. Green energy is generated from renewable energy sources like solar, wind, geothermal energy, hydropower and biomass.

Slovenia produces around 85 % of its own electricity, the rest is imported. Renewables play an important role in electricity generation, but with current consumption rising, in short term, they are not expected to become the only source. Now the main source of green electricity is water. Solar and biomass energy follow, with only a sample of wind power; even though wind has become the most important renewable source of electricity in the EU in 2017, displacing hydro.

Taking into consideration the open electricity market as well as Slovenia’s energy and climate policy goals, the electricity distribution network is facing new challenges. As its primary task is to ensure reliable, secure, and efficient distribution of electricity to around 940,000 users, quite some investments for modernisation in line with international trends for efficient green transformation will be needed. 

The existing electricity system has been serving users efficiently, reliably, and safely for over 100 years, but today it faces several new challenges arising from bigger consumption and peak loads, ageing infrastructure, spatial constraints and the associated problems of placing risky infrastructure, environmental issues and dispersed generation. Our electricity system is not ready for the cost-effective integration of new elements (distributed electricity resources, electric vehicles, heat pumps) into the system. Information technology will play an increasingly important role in the future development of the electricity distribution network, providing information support for all processes within the smart grid concept. Coordinated action in the technological, regulatory, economic, and sociological fields is crucial for the establishment of an effective smart grid concept.

Innovative services are being developed, but they must be adequately supported through communication with the public, particularly in terms of raising awareness among users of the system. If any of these areas are neglected, the concept of smart grids in Slovenia will fail. 

Elektro Maribor d.d. is going towards green and smart future. Being in a position to provide as clean electricity as possible, our job is also to make our clients aware of the importance of environmental care and green energy usage. 

In Elektro Maribor, we are serious about climate changes. It is our job as humanity to prevent even more damage and accelerate the possibilities for green energy. It is time to act.

WALK THE TALK: THE FIRST REGIONAL NET-0 EVENT

How can organisations contribute proactively to carbon neutrality?

In September 2022, the Institute for Strategic Solutions (ISR) is planning  a NET-0 EVENT business forum. It will focus on the most crucial issue of our times –  climate change. We will discuss ways in which both companies and individuals can mitigate the effects of climate change and reduce greenhouse gas emissions. The purpose of the event is to bring together key representatives from companies, politics, NGOs, and international agencies, together with  innovators of breakthrough solutions and the financial community in a combined effort to try and find solutions to this serious and impending crisis. 

Only by working together, can we succeed.

All relevant stakeholders agree that carbon neutrality and net-zero emissions are our key goals for the future. However, sectoral strategies vary, and seldom address the whole problem by failure to adequately align supply chains to their stategy, and by omitting to include the problems of transition – both of which are significant challenges. Therefore, we will aim to highlight these issues, through a series of articles from different platforms, prior to the business forum. Our obective is to equip readers with access to new ideas, good practice and integrated processes that are environmentally responsible and proactive in their quest for a positive future with net-zero emissions by 2050.


Worklife Balance - Ljubljana vs. London

Quality of Life

editor


June 2022 Living

Carol Jardine

CONTRIBUTOR


After five long years spent living and working in Ljubljana, the lockdown phase, gave me plenty of time for reflection and comparison of  my life in London, fifteen years ago.

Work and Pleasure.

Looking back through rose-tinted binoculars, I see London as one continual fun-packed party where we worked hard, and played even harder, in sharp contrast to the family-friendly Ljubljana, where life is gentler, and family very definitely comes first! For singletons, and marrieds alike, London rocked! During the week work and social life were often intertwined, with work functions, receptions and client entertaining at the theatre, opera or concert followed by dinner, several evenings a week,(sometimes with partners), but with a very defined work focus. Once at the Management level, one rarely got home before 8 pm, children’s bed and bath times were conveniently missed and gourmet meals were eaten on expense accounts with clients or colleagues. Many regretful fathers are now fantastic grandfathers.

Commuting.

In London, everyone is in a hurry, as the general pace of life in London is at least  4x  faster than in Ljubljana. On more than one occasion in Ljubljana, I have been asked by Slovenian friends and students alike, ‘Why are you always rushing?’ And when I  slow down enough to think, the simple answer is –  habit. In London, I got used to years of commuting through daily delays on the underground, bomb scares and traffic jams, therefore I always added  ‘contingency time’ to my one hour morning commute, following the management consultant’s motto –  ‘Time is money.’ I was always in a rush. However, here in Ljubljana, where the average commute is a leisurely  thirty-minute cycle ride by a swan flecked river, through a flower-filled park,  or at very worst, along a well-demarcated cycle lane, the outcome is that one arrives at work, exercised and rosy-cheeked, as opposed to emerging exhausted and bedraggled from a subterranean rush hour frenzy.

Cycling to Work.

In London, cycling is not an option for most business people and is definitely not for the faint-hearted as the daily cycle – commute demands stamina and downright courage. In Ljubljana, most cycle routes are flat and scenic, there are bicycle lanes everywhere, and most importantly, there is an innate respect for the cyclist. On the other hand, in London, cyclists are abhorred by the vast majority of motorists  – from mothers with ‘Babies on Board’ to foul-mouthed lorry drivers. Common courtesy ceases to exist, and the cyclist’s road is frequently uphill and fraught with danger.

Work Hard. Play Hard.

It was early in my career in London, that I first heard the adage ‘Work hard, play hard!’ And by Jove, we did! Ten to twelve-hour working days being the norm, and after, we  always ‘celebrated’ the completion of  the working day! For many it was just the nearby pub, but for the ‘sporty’, there was squash, tennis, golf and running – all executed in pleasantly situated urban clubs, with congenial watering holes ( bars) – inside and outside. Indeed, sport was a highly sociable and very enjoyable pastime, with only a small minority adhering to arduous training programs, and aspiring to the dizzy heights of excellence that many Slovenes achieve. We left competition in the office.

Sport.

During my five years in Ljubljana, I have greatly missed my London  ‘club time’, where tennis club members mix and match for fun afternoons of weekend tennis doubles. We played and laughed till we dropped, then crawled off the court to the nearest table, where we would sit in our ‘smellies’ drinking beer or wine, chattering and chuckling till it was time to depart – for bed, BBQ  or dinner. Sadly, not the case in Ljubljana. Part of the attraction of Ljubljana for me was its proximity to the mountains and the sea, but without a car, skiing is almost impossible, there are very few coaches to the easier slopes like Cerkno and Soriska Planina, and Slovenians travel with family filled cars  – or they head for  the more challenging slopes. I have not been privy to apres-ski here, but in the UK it’s more important than the slopes! However, what I’m trying to say is that in London, we combine sports and social life primarily to have fun and relax, whereas, here in Ljubljana, sport appears to be a  much more serious matter,and this can be vouched for by the  fantastic number of medals won by Slovenia in the last Olympic Games.

The Working Day.

Then there’s the working day in Ljubljana  – a strictly 8 hour day, including a relaxing, work-free lunch, in stark contrast, to London, where lunch is either a business lunch, with a client, or a sandwich guzzled at your desk. Working lunches are commonplace, and many seminars and training sessions are held over lunch with sandwiches and fruit. Anyone at management level or above, who dared leave at 6 pm, would be reprimanded, and unlikely to pass their probationary period, and in investment banking and consultancy, it’s not uncommon for teams to work all night to complete a deal, sustenance is provided, and they work till the wee-small hours when the  project is finished. On completion, they   – celebrate success with a glass of champagne, and toast each other joyfully. In the majority of cases, family is forgotten, and a boozy team spirit prevails.

The Protestant Work Ethic?

Why are Brits working so hard? To pay for their children’s education? School fees? Boarding school? Or the live-in nanny? Either way, the nuclear family has been largely eroded, whereas in Ljubljana, family still comes first. Strong bonds are forged that last a lifetime and benefit all, and free time is pretty much devoted to healthy family activities, and even social lives tend to revolve around family groups. The dissolution of the family unit in the UK, by default, makes Londoners more inclusive, and more hospitable to newbies, but often distances them from their coutry cousins – both by miles and by attitude.

So there are pros and cons for both cities, but I would not have swapped my hectic, headstrong 20s, 30s and 40s  in multicultural, thespian North London for any other City in the world. Every day was an education, a new experience, a challenge and an adventure, every hour filled to brimming. However, with my rapidly advancing years, I would now opt for the more healthy work-life balance of Ljubljana, with a calm commute through nature to an office with a panorama view of snow-capped mountains and forests.

The rose-coloured spectacles are dimming, and the beauty of nature is winning – sometimes!


THE ADRIATIC

This article is part of The Adriatic project.


Decarbonizing Supply Chains for a Sustainable Future

Sustainability

editor


June 2022 Sustainability

Barbara Matijašič

JOURNALIST AT THE ADRIATIC


When thinking about the challenges of the future, one thing is for certain - every scenario will be highly dependent on ESG criteria. The complexity of the challenges ahead is directly proportional to the length of supply chains. Great responsibility now rests on the shoulders of the large energy companies, which have the power to make significant contributions to a successful energy transition. In light of the current situation in the world, decision-makers are focused on finding an alternative - to tackle the challenge of uninterrupted power supply. This places energy companies at pivotal points in the energy transition.

Energy transition is complex due to the prism of supply chains, product life cycles and the sourcing of appropriate suppliers. Energy companies must showcase a defined strategy of how to influence the reduction of carbon emissions. In the strategic period from 2021 to 2025, Petrol Group, the largest Slovenian energy company in terms of revenue, intends to allocate 35% (or EUR 247 million) of its total investment potential to investments in energy transition. The largest part of this investment will focus on energy production from renewable energy sources. They will develop projects to improve energy efficiency, ensure energy security and identify opportunities in efficient energy management and sustainable mobility while using a combination of energy solutions. These projects will be in partnership with cities, local communities, businesses and industry, and will provide customers with regular access to greener energy alternatives.

From 2021 to 2025, Petrol Group intends to allocate 35% (or EUR 247 million) of its total investment potential for investments in energy transition, of which the largest part will be investments in energy production from renewable sources.

“A low-carbon society, partnership with employees and the social environment, as well as a circular economy are key pillars of Petrol’s sustainable strategy. At Petrol Group, we see the ESG area as a kind of compass for our sustainable efforts, or as part of our code of conduct and search for new opportunities,” comments Marta Svoljšak Jerman, Area Manager of Sustainable Development, Quality and Safety Division at Petrol Group. The Group first reported on sustainable activities and sustainable investments in line with the EU taxonomy for the year 2021. Investments in fixed assets in activities that are acceptable for taxonomy and thus sustainable, amounted to 57%, while the revenues of these activities currently represent just under 2% of total revenues.”

“We work with partners on projects that contribute to more efficient energy use or better energy efficiency. We are talking, for example, about projects for the installation of solar power plants, energy renovations of buildings and cities, installation of heat pumps, electric mobility, renovations of public lighting, district heating, use of excess heat, etc. It is often a matter of designing a new concept of an energy system that is modern, efficient and environmentally friendly. Comprehensive energy solutions bring energy savings to users and at the same time ensure improved living comfort and productivity while increasing the aesthetics and value of buildings.” says Svoljšak Jerman, and adds “European research projects involve the development of multi-partner solutions and a high level of innovation. Together with the company Elektro Celje and the Faculty of Electrical Engineering in Ljubljana, Petrol Group established the first Slovenian local self-sufficient energy community in Luče as part of the COMPILE project.

In Terms of Speed of Implementation, a “Top-Down” Approach Is More Effective, but a “Bottom-Up” Approach Is Often a Driver of Innovation.

The task of large companies is to be active in the field of awareness, they must offer a choice and the opportunity for customers to decide for themselves. Its task is to provide a quality and sustainable range of services and products, and its mission should be aligned with this approach.

“An additional advantage of the Petrol Group is that, given the nature of our business, we can be in physical contact with consumers every day, which further increases the possibility of a positive impact. A large proportion of the younger generation is already thinking differently, so we can take advantage of this willingness and desire to be fairer in their energy usage and explain this to them through projects, make it achievable and show them what is possible. We believe that it is also time for social projects that will bring energy literacy closer to young people,” states Marta Svoljšak Jerman.

Commitment to Sustainability Must Be Accepted at All Levels of an Organization. 

The (green) energy transition is the result of connecting processes that have not been so significant in the past. Petrol Group has set up a Sustainability Committee, which gives a broader message that sustainability is very important. More and more of their co-workers are thinking and acting sustainably in their work environment. According to testimonies, this is reflected in the selection of alternative means of transport to get to work and using one’s pots on coffee machines etc. As part of the partnership with employees, several projects are already underway, namely, “I, too, reduce my carbon footprint” and the introduction of “Sustainability Ambassadors”. The Petrol Group also calculated the carbon footprint for the parent company, which they actively oversee.

The Biggest Risk Is That There Is No Solution – Yet.

When considering the future, two fundamental concerns are at the forefront. Namely, the security of energy supply and energy poverty. These are a key focus, and, in the spirit of not forgetting to keep commitments instigate discussions on opportunities for being more frugal and self-sufficient. This is one of the key pillars of sustainable development – for both energy companies and wider society.

A great deal of research is being done on a global and a local level to find solutions, but unfortunately, there are no commercial solutions as yet. Eliminating “unfinished product” is much slower than increasing the burden of the carbon footprint. As a result, a huge amount of venture capital needs to be invested, which can be shared between partnerships. Interdisciplinary networking between different stakeholders in European projects is very useful. The most sensible approach to decarbonizing supply chains for a sustainable future is based on the right actions, the right business decisions and regular monitoring of results.

The most sensible approach is based on the right actions, the right business decisions and regular monitoring of results.

WALK THE TALK: THE FIRST REGIONAL NET-0 EVENT

How can organisations contribute proactively to carbon neutrality?

In September 2022, the Institute for Strategic Solutions (ISR) is planning  a NET-0 EVENT business forum. It will focus on the most crucial issue of our times –  climate change. We will discuss ways in which both companies and individuals can mitigate the effects of climate change and reduce greenhouse gas emissions. The purpose of the event is to bring together key representatives from companies, politics, NGOs, and international agencies, together with  innovators of breakthrough solutions and the financial community in a combined effort to try and find solutions to this serious and impending crisis. 

Only by working together, can we succeed.

All relevant stakeholders agree that carbon neutrality and net-zero emissions are our key goals for the future. However, sectoral strategies vary, and seldom address the whole problem by failure to adequately align supply chains to their stategy, and by omitting to include the problems of transition – both of which are significant challenges. Therefore, we will aim to highlight these issues, through a series of articles from different platforms, prior to the business forum. Our obective is to equip readers with access to new ideas, good practice and integrated processes that are environmentally responsible and proactive in their quest for a positive future with net-zero emissions by 2050.


The Better the Infrastructure, the Better the Smart Solutions

Mobility 2022

editor


June 2022 Business

Jan Tomše

EXECUTIVE EDITOR


Jure Eržen

PHOTOGRAPHER, DELO


In Ljubljana, on the 15th of June, 2022, a business conference entitled 'Mobility 2022: Smart Spaces for Living' was held by The Delo Media House in partnership with the Institute for Strategic Solutions.

 

The event focused on solutions for both the individual and the community, as well as for business operations in the smart spaces of the future. One of the highlights of the discussion was 'How can we design smarter, greener cities using technological solutions, while systematically raising public awareness of the necessity for environmentally friendly methodology. It is worth simulating the best solutions of key cities that are already contributing to sustainable goals'.

According to the speakers, one of the biggest challenges facing the introduction of smart solutions is infrastructure – the better it is, the more innovative the solutions which can be found. In future, more attention will be paid to urban transport platforms, which can then be further enhanced. In order to promote micromobility in Slovenia, we need a standardised and sophisticated application that can offer mobile solutions in real-time, and thus provide quality route planning.

The introduction to the business conference in the Crystal Palace, Ljubljana was that sustainability in cities will become increasingly prevalent in the future. Thirty million electric vehicles will be on the market by 2030, and five years later there should be no more internal combustion cars on the road. Stojan Petrič, Director of the Delo Media House, concluded with a proposed multi-month campaign on mobility and smart living spaces. According to the Mayor of Ljubljana, Zoran Janković, smart living space is associated with sustainability, without which it is not possible to imagine and create a successful, individual and community-friendly future, and he believes that Ljubljana is now heading towards a self-sufficient city.


Energy Companies Are Contributing to a Low-Carbon Future

The Adriatic in Partnership With Petrol Group

editor


Not only climate change, but also social changes are challenges that have a tremendous impact on the economy, society and the individual. Today’s challenging situation in the energy market puts further pressure on Europe's need to become as energy-self-sufficient as possible. Energy companies, including Petrol, are therefore developing comprehensive energy solutions that enable partners to use less energy, and at the same time increase energy self-sufficiency with the help of renewable energy sources.

A green transition is inevitable despite difficult conditions

Pressure to reduce the carbon footprint, as well as to reduce energy use, extends to all sectors. The big question is how to reduce energy needs? In response, Petrol is developing projects to improve energy efficiency and also ensure sufficient energy supply. They see the solution in increased efficiency in energy management, the use of renewable energy sources and the transition to sustainable mobility.

Electrification of vehicles

Vehicles are changing and the future is leaning increasingly towards electrification. The increase in the number of e-vehicles is noticeable, and an electric charging infrastructure is developing in parallel. At Petrol, they are investing in the development of new transport options, with which they want to help their partners to transition to cost-effective and sustainable mobility. Their transition in the field of mobility ranges from the sale of improved fuels with lower emissions to modern mobility services such as fleet management and progressive electrification. By the year 2025, they are planning to increase their existing 300 electric charging stations in Slovenia, Croatia, Serbia and Montenegro to 1,575 stations.

Charging infrastructure within the Supernova shopping centre in Novo Mesto

Petrol is developing solutions for the establishment of a smart charging infrastructure that enables the charging of e-vehicles in various locations – at home, in city centre’s, at work, and on the road, both in Slovenia and abroad. They will also take responsibility for a coordinated and combined operation incorporating infrastructure, user support and maintenance.

The source of energy is important

Petrol’s filling stations provide electricity from renewable energy sources and thus work towards a sustainably oriented energy company. Along with their many solar power plants, their second wind farm in the region has just been officially opened. Nine wind turbines in Ljubač will produce around 96 GWh of sustainable electricity per year, which is enough for 30,000 average households. At the same time, they have started the construction of three independent solar power plants in the Knin area in Croatia, which are expected to start production in early 2023. The total installed capacity of the three solar plants is 22 MW, with an expected annual electricity production of 29 GWh.

They improve energy efficiency through partnerships

In addition to the production of electricity from renewable sources, which significantly contributes to greater energy self-sufficiency, Petrol is also working intensively on developing energy efficiency partnership projects.

They are offering cities and local communities the solutions to reduce energy use through a multi-product approach and energy management to achieve savings. They are helping the industrial sector to move towards a greener future through measures to increase energy efficiency; a stable and cost-effective energy supply; the construction of energy self-sufficiency infrastructure and the introduction of hydrogen technologies.

Solar power plants are an important part of their comprehensive energy solutions. Recently, they helped Cinkarna Celje in establishing a solar power plant with a total rated power of 1 MW. The projected annual electricity production is 1,160 MWh, which will be enough for approximately 330 average households. At the same time, this energy solution reduces CO2 emissions by 568 t / year, which is equivalent to the amount of CO2 absorbed annually by about 10,780 trees.

Solar power plant at the industrial facility of Cinkarna Celje with a capacity of 1 MW

WALK THE TALK: THE FIRST REGIONAL NET-0 EVENT

How can organisations contribute proactively to carbon neutrality?

In September 2022, the Institute for Strategic Solutions (ISR) is planning  a NET-0 EVENT business forum. It will focus on the most crucial issue of our times –  climate change. We will discuss ways in which both companies and individuals can mitigate the effects of climate change and reduce greenhouse gas emissions. The purpose of the event is to bring together key representatives from companies, politics, NGOs, and international agencies, together with  innovators of breakthrough solutions and the financial community in a combined effort to try and find solutions to this serious and impending crisis. 

Only by working together, can we succeed.

All relevant stakeholders agree that carbon neutrality and net-zero emissions are our key goals for the future. However, sectoral strategies vary, and seldom address the whole problem by failure to adequately align supply chains to their stategy, and by omitting to include the problems of transition – both of which are significant challenges. Therefore, we will aim to highlight these issues, through a series of articles from different platforms, prior to the business forum. Our obective is to equip readers with access to new ideas, good practice and integrated processes that are environmentally responsible and proactive in their quest for a positive future with net-zero emissions by 2050.


The Petrol Group Takes the Lead Towards a Green Future - And the Outlook Is Bright

editor


May 2022 Business

Carol Jardine

CONTRIBUTOR


Petrol Group is fast becoming Slovenia’s ESG flagship in its progressive transition to green energy and creating a low carbon environment.

 

It has visibly demonstrated a steady commitment to the three pillars of its ESG strategy - it has already proven its stance with RES ( renewable energy sources), and has an enviable track record on the social front, by providing regular training for employees, as well as holding an exemplary record in Health and Safety and Gender Equality, while on the regulatory side it is adhering to its strategy of moving towards a low –carbon and energy-efficient society and circular economy.

Most recently, on the 10th of May, 2022, the Petrol Group officially opened its second wind farm in Ljubaĉ near Knin, Croatia. The wind farm comprises nine Nordex wind turbines and will generate 96 GWh per annum of green electricity, sufficient for 30,000 households. The project is fully funded by the Petrol Group, which has committed that 35% of its 698 million Euro investment capacity will be directed towards investments in renewable energy transition and green electricity generation in the years 2021 -2025.

In addition to the Ljubaĉ project, the Petrol Group, already operates a smaller wind farm, the Glunaĉa Windfarm near Šibenik, Croatia, also with nine wind turbines and generating sufficient electricity for 15,000 households. Other commitments to renewable energy include the implementation of 30 small solar plants and 6 small hydropower plants. Most of Petrol’s renewable energy projects are based in Croatia, Serbia, Bosnia and Herzegovina, all of which have the natural sun, wind and water resources ( RES) required to provide local communities with a more economical and environmentally friendly ‘natural energy’ supply.

The Petrol Group has also played a leading role in energy efficiency projects in collaboration with local communities on projects involving increasing the energy efficiency of street lighting, district heating and water filtration.

As one of the leading electric charging station providers in Slovenia, Serbia, Croatia and Montenegro, the Petrol Group currently has ownership and responsibility for 300 charging stations and is on track to reach its target of 1,575 charging stations for electric and hybrid cars by 2025.

At the official opening of the Ljubaĉ wind farm, Nada Drobne Popoviĉ, President of the Management Board of Petrol d.d., thanked the Croatian business community and stakeholders for their continued support of Petrol’s crusade towards the transition to renewable energy sources and for helping Petrol to make a tangible move towards a carbon –zero environment. She also welcomed Petrol’s forthcoming investment in three more solar power plants in the Knin area, which should be providing green electricity by early next year, and reiterated her desire for the Petrol Group’s goal of becoming a modern sustainable energy company as well as an active partner to those who wish to proceed towards a green and carbon-zero future.

With the current energy crisis caused by the Russia- Ukraine war, it looks like the transitıon to renewable energy may proceed faster than anticipated, with the capacity to provide a local and viable solution to the fuel shortage – and it looks like the Slovenian Petrol Group is in the forefront.


Balkans Silicon Valley: Dream or Reality?

Startups in the Region

editor


April 2022 Business

Steve Tsentserensky

CONTRIBUTOR


What comes to mind when you think of the Western Balkans? Innovation? World-beating tech? Next-gen cars? Or is it fractured political systems, stagnation and brain drain.

Chances are it’s a mixed bag depending on which country you consider. From the standard macroeconomic perspective, they’re all at dramatically different stages in their development – for example, with Slovenia being ahead of Bosnia and Herzegovina by leaps and bounds. But curiously, there is a burgeoning start-up scene in each of the countries in the region. There’s a genuine desire to improve and make things better at home, rather than build out those ideas elsewhere.

Where in the past, a lack of opportunities contributed to sizeable brain drain from the region, nurturing that entrepreneurial spirit among those who stayed, and the up-and-comming young guns can represent an economic turning point in all countries in the area.

The Landscape

For starters, growth is strong. According to the World Bank, the pre-pandemic growth rate in GDP was 3.6% in the Western Balkans and 4% in CEE countries (in 2019). Compared with the meagrely 1.8% for the EU27, you see a region on the rise. Moreover, to quote the economists stationed in Washington, DC: “In 2021, the Western Balkans region is seeing a faster-than-expected recovery from the COVID-19-induced recession.”

The CEE region (which includes Slovenia, Croatia and several others in the Western Balkans) has seen meteoric rise in the enterprise value of its resident corporations. With a valuation boosted from virtually non-existent in 2010 to €186 billion in 2021, the Croatia-founded Infobip is the latest unicorn to arise from the Balkans specifically.

While the region remains a hotspot for outsourcing business processes due to its abundance of IT professionals, VC funding for start-ups as well as funding in general remain challenges throughout the Western Balkans.

To tackle the problem, the European Commission launched the Digital Agenda for the Western Balkans already back in 2018. Focusing on Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia, Brussels plans to:

  • Invest in broadband connectivity;
  • Increase cybersecurity, trust and digitalization of industry;
  • Strengthen the digital economy and society;
  • Boost research and innovation

Furthermore, EU4Tech PoC was launched in 2020 to “offer support to 40+ promising technology-based projects from the Western Balkans at the ‘Proof of Concept Stage’.”

Country Overview

Given the varying progress, there is, of course, something of a divide in how robust the start-up and tech scenes are from country to country. Still a long way from a cohesive Silicon Valley-type ecosystem, a rift between the proverbial haves and the have-nots has appeared, with a clear line between the leaders and the upand-comers.

Leaders of the Pack

Slovenia, Croatia and Serbia are far and away the standard bearers in the region, and are paving the way for growth throughout the Western Balkans.

Slovenia

  • 2019 GDP:
  • €48.28 billion
    Population: 2.10 million
  • Unicorns: Outfit7

Squarely in the EU, and arguably the most developed of the post-Yugoslav countries, Slovenia’s startup space is robust, perhaps unsurprising given its close ties to Europe. ABC Accelerator is the most well-known incubator, accelerating over 250 start-ups from 30 countries, and named the best regional accelerator in 2017 and 2018.

Slovenia is no newcomer to innovation either. Podim – one of the most influential startup and tech events in the CEE – was started way back in 1980. Veritably, it’s one of the best start-up events in the whole of Europe.

Video game developer Outfit7 is Slovenia’s most notable global success story but not the end to it. Viberate is striving to create the world’s best live music platform. Recently, the fintech Elly (formerly Eligma, with a valuation of €50 million), has raised another €4 million to build out their crypto payment network.

Croatia

  • 2019 GDP: €54.15 billion
  • Population: 4.04 million
  • Unicorns: Infobip

With thousands of kilometres of coastline, tourism is what Croatia is known for these days, with the industry contributing 20% to its GDP. Seaside aside, though, Croatia has become quite the hub for innovation in recent years.

Infobip, a recent entrant into the unicorn club, has become a global powerhouse as a communication platform for business, and expanded into the US with the purchase of Peerless Network. Oradian is a fintech bringing cloud-based banking to emerging markets. Osijek-based Orqa FPV is bringing greater control to first-person view (FPV) drones with their remote controller, video goggles and other products.

You can’t talk about Croatian innovation without mentioning the electric hypercar maker Rimac, who acquired Bugatti and is building a campus just outside of Zagreb in Sveta Nedelja.

Serbia

  • 2019 GDP: €45.89 billion
  • Population: 6.90 million

The most populous in the region, Serbia churns out highly talented engineers and developers every year, making it a top outsourcing location. Startup Genome places the country among the global top 15 for affordable talent, noting that Serbia creates most foreign-direct-investment jobs per million inhabitants. Adding that “the dynamism and knowledge brought into Belgrade by this influx of foreign investment has now begun to percolate through the local start-up ecosystem.”

Agremo has taken advantage of the knowledge at their fingertips, and developed a system that combines aerial imagery and advanced analytics to help farmers maximize profits and performance in agriculture. Start-ups like them are navigating the market with the help of initiatives like the Startup Centar and accelerators like Katapult that offer guidance and funding opportunities.

Up-and-comers

The reason why Slovenia, Croatia and Serbia are the vanguards of the growing start-up scene can be summed up in one word: stability. While not perfect, each country enjoys a basic level of stability that makes investment and new businesses inherently less risky. BiH and Kosovo are still working on that front.

Despite these setbacks, things truly are happening.

Bosnia and Herzegovina

  •  2019 GDP: €18.00 billion
  • Population: 3.28 million

With promising hubs emerging in Mostar and Sarajevo, there’s plenty potential but not nearly as much clarity. The impeccable location, and the ease of collaboration with cross-border counterparties, imply BiH should have no difficulties moving to the right direction – but only time will tell.

In the meantime, there’s ZenDev, a software development firm founded by the Bosnia-and-Herzegovina-born Senad Santic and a partner, which is based in both Gothenburg, Sweden, and Mostar, BiH. Also, Sarajevo is the home of Ministry of Programming, named one of the ‘Technology Fast 50 in Central Europe’ by Deloitte in 2019. Add to that an incubator such as Intera Technology Park, and the building blocks for growth are surely there.

Kosovo

  • 2019 GDP: €7.08 billion
  • Population: 1.87 million

Kosovo has the longest way ahead but fortunately, success stories are popping up from every direction. The best example of what’s possible despite geopolitical difficulties is the Innovation Centre Kosovo. They’re at the forefront of developing an environment of genuine innovation in Kosovo, having worked with 390 startups to develop north of 450 products. Successes include Frakton, a software-development company of Pristina, and Gjirafa, an Albanian-language search engine that has already received $6.7 million in funding

Challenges

It’s not all roses and sunshine, though. Western-Balkans countries are facing some difficult challenges on the way to transforming the region into a more robust tech hub. Brain Drain: It’s no secret that these states have a hard time keeping their best and the brightest, some more so than others. Stemming the flood of emigration is critical in building a Silicon Valley-like place.

Wages: The main reason why talented engineers, developers and their kin are the ones leaving. They can make multiples of their local salaries in other countries, and their services are highly sought-after these days. Funding: While there are funding mechanisms and options available, it’s not enough yet. Without access to finance, wages can’t rise enough for dissuading people from leaving. Joanna Nagadowska of Google for Startups points to a brighter future, though: “Successful CEE tech startups are attracting the attention of international investors and activating the positive flywheel, providing a base for the next generation of successes.”

So, Dream or Reality?

Why not both? After all, Rome was not built in a day, and neither was Silicon Valley, for that matter. A dream becomes reality only when people begin transforming their imagination into tangible gains, real wins. The Western Balkans have proven time and time again, country to country, that they are rich in talent and ambition. Moreover, companies like Infobip and Rimac have chosen not to relocate to “greener pastures”, finding the pastures are well-watered in Croatia. Stories like this only make the region more attractive for investment, and inspire the next generation of entrepreneurs to stay and build here.

THE ADRIATIC

This article was originally published in The Adriatic: Strategic Foresight 2022
If you want a copy, please contact us at info@adriaticjournal.com.


How Will You Personally Contribute to a #Greenerfuture?

COP26

editor


April 2022 Business

Barbara Uranjek

CEO, BRITISH-SLOVENIAN CHAMBER OF COMMERCE


We, at the British-Slovenian Chamber of Commerce, asked managers of some large companies how they personally contributed to a greener planet. Their answers included using glass instead of plastic, driving electric cars, powering their offices with renewable energy, not littering, and avoiding air travel when possible. Managers lead by example, but we all need to start shifting our mindsets, and to think about our carbon footprint every day.

Limiting the increase of temperature should be persuaded by every individual, but it needs to be led by governments. That’s why climate negotiators sat together day and night for two weeks of intense talks in Glasgow at the COP26 Climate Change Summit, with consensus on urgently accelerating climate action. COP26 brought together tens of thousands of delegates from 196 countries, along with youth and indigenous leaders, civil society groups and businesses – the biggest international Summit the UK has ever hosted!

The outcome of the summit, the Glasgow Pact, will speed up the pace of climate action this decade, with all countries agreeing to submit improved emissions targets in 2022 as well as to doubling, by 2025, the financing available for climate change adaptation. For a historic first time, the COP decision included a position on scaling down the use of fossil fuels and coal, and on supporting climate vulnerable countries.

BARBARA URANJEK, CEO, BRITISH-SLOVENIAN CHAMBER OF COMMERCE

As the world digests the Glasgow Climate Pact and other outcomes of COP26, it is clear that the combined commitments of countries and sectoral coalitions, while a substantial step forward, fell short of expectations. That said, it had been clear from the onset that building consensus among 197 nations with as many different agendas was going to be a challenge, so the major involvement of business and finance in Glasgow represented a significant achievement. We will need greater ambition, and the current COP commitments must be translated into action. This will be led by business, with boards making bold investment decisions to direct capital where it will have the most impact. But most importantly, we need to work on our mindset, and to start thinking about our carbon foot-print in our everyday habits.
So, think about how you can contribute to a #greenerfuture!

THE ADRIATIC

This article was originally published in The Adriatic: Strategic Foresight 2022
If you want a copy, please contact us at info@adriaticjournal.com.


Music and Politics: Slo, Yu, 1980s

editor


April 2022 Living

Martin Pogačar, PhD 

CONTRIBUTOR


You know that feeling when a song floats on the radio, or through your headset, and you see and feel an event, or remember a scene, a scent from long ago? Music does that sometimes.

To paraphrase a famous politician, the later part of 20th century produced more music than we can possibly consume. Now-ancient tracks we have surreptitiously discovered on YouTube, or on old vinyl record, evoke in our minds the Zeitgeist of an era: that defining 1960s flower power, the glam of the 1970s, the grit of the 1980s, the now-nostalgic 1990s pop and Brit rock … The cacophony of sounds of the 2000s and 2010s, however, still await to be ascribed that musical something that we find period-defining and remember old times by. Of course, this point in time is still somewhere in the future, and not for us to know now just yet.

But we can always look back. The question I’d like to entertain here is: what is it that music reveals about its time of origin and what should we make of it? The 1980s seem just the right period to reflect on: far enough in the past to be felt remote, but for this very reason, relentlessly seeping into our present. A look at the music of the 1980s yields further interesting details through the perspective of the former Yugoslavia, a country that existed between 1945 and 1991.

For the readers young enough not to remember the times, or for those who know little about the period: the Yugoslav 1980s were a time of political and economic crises, of excessive shopping in Italy and Austria, when people were hoarding overpriced coffee and their cars were, well, lacking in fuel. Still, Yugoslavia was not tucked away behind the iron curtain in some type of boring self-isolation. Instead, the 1980s in these parts of the world were a period of musical experimentation, pushing the boundaries and crossing borders. It was also a period of political democratisation and, paradoxically, also of finding new limits. Politically, the decade represents a break in the histories of the post-Yugoslav region, the beginning of the end of one country and the prenatal phase of a bunch of new ones. Culturally, however, the 1980s have survived in numerous second-hand records and YouTube videos, and they keep defining the Slovenian political discourse. The 1980s are ingrained into the very fabric of post-1991 post-Yugoslav presents.

As it is true for any historical time, the 1980s also have their history, or historiography. In Yugoslavia, the decade inherited the legacies of the late 1960s – of student protests, of economic prosperity and the gradual liberalisation of the country, when the borders became increasingly permeable for both goods and people. In a time of Yugoslav Gastarbeiters migrating to Germany, the proverbial “red passport” was gaining currency. In musical terms, the 1960s followed global trends with beat music, folk, rock, and pop; the Mamas and Papas were successfully localised as Pepel in kri. The idiosyncratic genre of popevka (close to canzona or Schlager) flourished at music festivals, defining sound and age with the voices of Marjana Deržaj, Majda Sepe, Lola Novaković, and the poetics of Arsen Dedić. In line with cultural politics of Yugoslavia, rock was “let live” throughout the 1970s in order to blunt its potential subversiveness, by making it mainstream. Đorđe Balašević, Bijelo dugme, and a number of bands would take-and-adapt the musical form of revolt, and reflect it back to the famous days of Yugoslav heroic past. Some bands relished in such clear double perversion, say Buldožer, the alleged forefathers of punk. But after 1980, the year the Yugoslav President Tito died, we now know the country was heading for political crisis, exacerbated by the changes across the socialist world, and global economic strife.

This was three years after the first punk-rock gig – at a school dance in Ljubljana, by a band called Pankrti – spawned a loud and unmerciful sonic expression of second-generation post-war Yugoslav youth. Members of Paraf, Lublanski psi, Niet, Termiti and others from across Yugoslavia, followed the trail of the irreverent Buldožer. Having had no personal experience with the Second World War, they found it difficult to fully identify with relentless presence of the legacies of war and their ideological grip. Much like their older peers from the 1960s, they glanced across borders and listened to “Western” popular music, watched films and read the literature, studied abroad, and bought records in London. They were faced with first-hand consequences of an idling regime failing to reinvent itself, and were fed up with it. And they showed it.

Listening to punk rock, it’s easy to imagine youth disappointment, the empty streets in the evenings, the dread of having nothing to do and nowhere to go, the fog and the cigarette smoke.

Po cestah hodijo ljudje [People walk down the streets].

Na vogalih bajt so zvočniki [Speakers hang off houses’ corners].

Koračnice se odbijajo od sten in jim sekajo glave [Military marches bounce off walls and cut off people’s heads]

Praznik. [Celebration.] (Otroci socializma, “Pesem za Mandič Dušana”)

The rough sounds of proverbial three-chord riffs, rudimentary basslines, and out-of-tune shouting give a background to the expression of disappointment, having detected an impasse:

Kje si zdaj, proleter, [Where are you now, proletarian]

kje je zdaj tvoja puška, [where’s your gun]

kje so zdaj tvoje roke, proleter. [where are your hands, proletarian]

Mi zdaj dvigamo zastave, [We’re raising the flags now]

v čast tvoje borbe, [to honour your fight]

vodi nas zdaj ti, proleter. [guide us now, proletarian]

Proleter, proleter, [Proletarian, proletarian]

zdaj v kamen vklesan si, proleter. [You’re carved in stone, now.] (Via ofenziva, “Proleter”)

In its early years, punk was a roar of a generation that wanted more, and wanted out of what it felt was a stifling grip of older generations even if it did not necessarily know how to do it and even if it did not necessarily seek a way out of socialism. It was the other side, of recalcitrant politics that cracked down on the youth for wearing crossed-out swastika badges, feverishly misinterpreted as endorsing Nazism. It was the critical element of the rising alternative movement, inherently fragmented and multidirectional, that housed a wide and varied assortment of civil society initiatives (gender rights activists, environmentalists, pacifists), artistic groups (NSK, Laibach), and engaged thinkers. The latter were quick to spot the political and cultural potency of the genre and of the social shift underway, and managed to make it a topic of wider discussion, followed by a series of talks and publications. It exposed a crack in the order of things.

Somewhat later, this crack turned into what was then called “new wave”, which diverted music from the raw sounds of punk into a more elaborate combination rock and sometimes electro-industrial elements. Bands such as Ekatarina Velika, Videosex, Azra, Haustor, Disciplina Kičme, Denis & Denis, and others adopted a more sophisticated approach to music, elaborating on song composition and bringing in keyboards and electronic instruments.

At about the same time, however, popular music was rapidly evolving in other genres as well. Music production expanded, building on one of the strongest South-East European music industries, with festivals, bands, and labels such as ZKP RTV Ljubljana, Jugoton or PGP RTV Beograd producing domestic and issuing “Western” titles. The wide variety of bands and genres catered to increasingly profiled listeners, spanning narodnozabavna (newly-composed folk), rock, popevka, folk, disco, electro and industrial music, pop, punk, and new wave. The 1980s thus professed a differentiated music scene, including increasingly popular discs and clubs, both alternative and mainstream. Increasingly, all kinds of music made their way onto television and, through increasingly available and affordable record and cassette players, also into youth bedrooms and back to the streets. But as much as this was the time of awakening civil society and of the alternative, of punk and engaged art, it was also a time of rampant countryside pop.

And, with it, a time rising nationalism that found its foothold in wide segments of 1980s Slovenian society also through pop music. While alternative music and art arguably opened up the field for artistic and social experimentation, and actively thought politics, it was pop that managed to bank in on making fun out of the regime. The foremost group that built its popularity on fusing rock and rural countryside imagery, provocative and obscene lyrics, and playing with socialist iconography, was Agropop. The band’s frontman noted in 2012 documentary Nekoč je bila dežela pridnih (dir. Urša Menart): “We were a bit of an underground team, and we said, Slovenia is actually made of 90% rural population […] why the fuck should we sell some urban stuff if just a generation ago Slovenes were peasants?”. This sums up their credo, and also reveals the social tendency of moving away from the emancipatory alternative ideas of democratisation towards nationalism that started to prevail in politics, garnering support for the dawning independence project. A newspaper reported in 1988: “Their songs, as they say themselves, are a bit for fun, and a bit serious. Precisely due to their wide repertoire and merry atmosphere that they create with their songs, Agropop made it to the very top of the Slovenian music scene”.

The ambiguity enabled a profusion of ‘innocent’ nationalism that seems to have reached a milestone in 1987, when the band recorded an instant hit: “Samo milijon nas je” [There’s just a million of us]. The song repurposed the title of a Partisan poet Karel Destovnik Kajuh’s 1944 poem, “Samo milijon nas je” – written during Nazi occupation, it carried a charge of resistance and perseverance in face of imminent cultural and physical eradication by the occupying forces. Forty years later, Agropop put the first stanza to music and lyrically refurbished the song to a radically different historical context – and defined a different national enemy. But unlike Kajuh’s head-up-high poem that refutes the discourse of smallness, Agropop brought in a feel of self-victimisation:

Majhen narod vedno kriv je [A small nation is always guilty,]

Kdor je majhen, je vedno kriv [the small are always guilty,]

Če si majhen, bodi srečen, da si živ [If you’re small, be happy to be alive.] (Agropop, “Samo milijon nas je”)

And, with it, a time rising nationalism that found its foothold in wide segments of 1980s Slovenian society also through pop music. While alternative music and art arguably opened up the field for artistic and social experimentation, and actively thought politics, it was pop that managed to bank in on making fun out of the regime. The foremost group that built its popularity on fusing rock and rural countryside imagery, provocative and obscene lyrics, and playing with socialist iconography, was Agropop. The band’s frontman noted in 2012 documentary Nekoč je bila dežela pridnih (dir. Urša Menart): “We were a bit of an underground team, and we said, Slovenia is actually made of 90% rural population […] why the fuck should we sell some urban stuff if just a generation ago Slovenes were peasants?”. This sums up their credo, and also reveals the social tendency of moving away from the emancipatory alternative ideas of democratisation towards nationalism that started to prevail in politics, garnering support for the dawning independence project. A newspaper reported in 1988: “Their songs, as they say themselves, are a bit for fun, and a bit serious. Precisely due to their wide repertoire and merry atmosphere that they create with their songs, Agropop made it to the very top of the Slovenian music scene”.

These words implicitly evoke the feelings of subordination (internal imposition) and of political ineptitude, presaging the discourse that prevailed during post-socialist transformation and fuelled awkward ethno-exclusivism and cultural autarchy. This was quite different from the positive, band-aidish sound of “Svobodno sonce”, a song that musically accompanied “the nation” through the 10-day war of independence. The refrain paints, well, a utopia:

Sanjam deželo, ki pravični mir pozna, [I’m dreaming of a land that knows a just peace]

dolga je cesta, po kateri prideš tja. [It’s a long road to get there]

Ta pot je brez konca, a vodi naprej, [It’s an endless road, but it leads onward]

premnoga življenja ugašajo ob njej. [too many lives perish along the way.]

[ref] Svobodno sonce naj sije spet [Let the free sun shine again]

na to deželo in na ves svet. [to this land and all the world]

Svobodna pesem za vse ljudi [Let the freedom song for everyone]

topov grmenje naj preglasi. [Drown the cannon thunder.]

A popular memory and nationalist interpretation of events goes, it was to this song that the 1980s and Yugoslavia historically ended. Yet, it is also where the post-Yugoslav appropriation of the period began and can be witnessed even 30 years later, preventing history to be put to rest by daily political fights. But this is another story that, much like the present, will have to be told sometime in the future.

THE ADRIATIC

This article was originally published in The Adriatic: Strategic Foresight 2022

If you want a copy, please contact us at info@adriaticjournal.com.


Key Industries Commitment to ESG Guidelines

Sustainable Future

editor


April 2022 Sustainability

Carol Jardine

CONTRIBUTOR


If there is a will there is a way...

Trying to redress the contributory issues to Climate Change is analogous to trying to put out a forest fire; extinguish one and another starts.  However, it looks like the business world has woken up to the harsh reality of Climate Change, and  at COP26, in 2021, serious commitments were made by over 200 countries, to take proactive action to save the planet. However, the implementation processes of these commitments are convoluted, complexity varying considerably according to industry, country and wealth, however despite the many difficulties envisaged, a common goal was agreed on – to maintain a global temperature rise of 1.5C or less, and achieve Net-zero emissions by 2050.

ESG Incorporated

The conference also covered many ESG  issues such as resource conservation, water management, biodiversity and human rights, to name but a few of many interlinked issues. However, the most significant factors influencing  Climate Change are Carbon emissions and fossil fuels, and undertakings were made to transition to Net –Zero by  2050. This requires buy-in from Energy stakeholders, investors and consumers alike, and will be arduous and costly for all.

In alignment with The  Paris Rulebook,  global companies must now produce and maintain transparent ESG strategies and and publicly  accessible results, updated and monitored.

The Energy Sector

Energy producers are amongst the chief culprits of CO2 emissions and have acknowledged their culpability by undertaking to reduce carbon emissions and ultimately transition to renewable energy, whilst balancing efficiency, profitability and low emission rates. Indeed, they committed to reducing global carbon emissions by 2030 with a target of Net-Zero by 2050.

However, merely selling off high emission subsidiaries or investing in biofuel companies does not reduce emissions in the short term. In some cases, it can be merely passing the emissions further down the line, and the new technology designed to create biofuels may increase emissions in the medium term.

Sadly, the encouraging reduction in carbon emissions in 2020, as reported at COP26, was largely due to COVID pandemic restrictions. To remain on track, this decreased level must be maintained, and in a ‘normal’ world this will prove difficult – and costly.

The Financial Sector

The Financial sector has also pledged allegiance to Climate Change by increasing its ESG support to underdeveloped countries to $100 bn annually, as well as mandating the incorporation of ESG criteria into financial evaluations and ESG related investment funds. ESG investment has evolved from niche to mainstream to mandatory, effectively reshaping the financial industry. The AUM  invested in ESG related funds has increased tenfold from 2018 to 2020, and 25 – fold from 1995 to 2020, with predictions of exponential growth over the next two years.

Sustainability-linked loans and bonds also soared to $4 trillion, with issuance exceeding $1.6 trillion in 2021 alone. Bloomberg predicts that ESG AUM is on track to represent more than a third of  AUM  by 2025.

Commercial banks are introducing lower lending rates for environmental and societal initiatives, and the insurance sector is implementing ESG related investment strategies, whilst also having to cope with an increase in climate-induced natural disasters.

On a societal level, many companies and financial institutions in Europe are pursuing a ‘Women on Board’ policy, to ensure that at least 40%  of non-executive director posts are filled by women.

Digitalisation has now become the norm with electronic PDFs replacing paper.

Europe is the global sector leader in ESG investing, but since 2020, the US has seen 40% growth and is continuing to grow rapidly. During the Covid pandemic, the ESG funds fared better than traditional funds, demonstrating their stability in times of crisis, and encouraging a new wave of investors.

Pharmaceuticals 

Big Pharma, has been awarded a ‘most improved industry’  ESG rating in response to the COVID pandemic and its addressing of  ESG issues, such as diversity and inclusion, provision of health education and distribution of nonprofit medicines to underdeveloped countries.  Conversion to 100% renewable electricity and carbon-neutral car fleets by 2030 are also on their agenda.

They have also promoted good relations within their workforces and are pledging to promote gender equality and diversity at all levels, although the current payout to the CEO  of Moderna of $926 million flies in the face of their ‘affordability’ issues.

The pharma sector has also pledged millions to address ‘waste’ issues such as sustainable packaging and energy usage and is using its well-publicised response to ESG to reestablish public trust after a spate of high profile litigation suits.

The Future

Increased awareness of the implications of Climate Change is growing, led by fiercely passionate Millenials and Generation Z. Ecology is now embedded in the syllabi of schools across the world, and the visible  effects of climate change are visible to all.

Strict adherence to ESG criteria makes the  1.5 °C cap and Net-Zero emissions attainable, but, we must all be proactive  in ensuring that commitments are kept and ESG  criteria are met, and if we do , we may just get there!

WALK THE TALK: THE FIRST REGIONAL NET-0 EVENT

How can organisations contribute proactively to carbon neutrality?

In September 2022, the Institute for Strategic Solutions (ISR) is planning  a NET-0 EVENT business forum. It will focus on the most crucial issue of our times –  climate change. We will discuss ways in which both companies and individuals can mitigate the effects of climate change and reduce greenhouse gas emissions. The purpose of the event is to bring together key representatives from companies, politics, NGOs, and international agencies, together with  innovators of breakthrough solutions and the financial community in a combined effort to try and find solutions to this serious and impending crisis. 

Only by working together, can we succeed.

All relevant stakeholders agree that carbon neutrality and net-zero emissions are our key goals for the future. However, sectoral strategies vary, and seldom address the whole problem by failure to adequately align supply chains to their stategy, and by omitting to include the problems of transition – both of which are significant challenges. Therefore, we will aim to highlight these issues, through a series of articles from different platforms, prior to the business forum. Our obective is to equip readers with access to new ideas, good practice and integrated processes that are environmentally responsible and proactive in their quest for a positive future with net-zero emissions by 2050.