A Few Tips for a Perfect Log-Out Getaway
Digital detox tips
editor
The Adriatic Staff
Slovenia offers a whole bunch of secluded destinations to completely disconnect and take a first-class dose of detox. Below are some of the secluded gems.
Everyone of us needs to take a break from the relentless every-day pace, stress and work saturation from time to time. With the summer still lingering, now might be the perfect moment to exercise an efficient and mind-clearing getaway. We have collected a few tips on where to do this efforetlessly. This time in the beautiful eastern part of Slovenia.
Luxury Villa Izabela
Luxury Villa Izabela is located in the heart of Prlekija, a stone’s throw from the river Mura and Jeruzalem vineyards. It boasts an exceptional position with an easy access. It offers great starting point for nature lovers and active holiday seekers. This modern furnished house has everything you need to take an efficient break from everyday routine, including the lush garden, the pool, and the sauna room.
Luxury Villa Izabela offers great starting point for nature lovers and active holiday seekers.
Boutique Glamping Divja DiVine
A few kilometers from Maribor you will find a very special place where stress and the Internet have no entrance. »We strive to run away from the daily routine, so the place has no wi-fi,« says Goran Gumze, longtime entrepreneur and director and driving force of the recently opened Boutique Glamping Divja DiVine. At the edge of the quiet village Zgornja Korena, on the way from Maribor to Ptuj, you can merge with nature in an unspoiled forest environment and forget about worries and tense nerves. The four nicely decorated glamping houses are complemented by a sauna, a swimming pool and many hidden pathways, where you can exchange the city hustle and bustle for a calm forest stroll. The eco-estate also has sheep and rabbits, and visitors can bring their own pets, too, at no extra charge. »In a few years, our pride will be our original biodynamic wine,« predicts Gumze, who recently planted 4,000 vines, turning the hill on the estate into a wine-growing piece of soil.
Divja Divine, at the edge of the quiet village Zgornja Korena, on the way from Maribor to Ptuj, is a place where you can merge with nature in an unspoiled forest environment and forget about worries and tense nerves.
Tourist Farm Marjanca
In Rogaška Slatina, the area where some of the most unusual mineral water springs from the earth, you will find Tourist Farm Marjanca. This place is ideal for peace and beauty of nature. It offers beautiful sights not only of the surrounding mountain world but also all the way to the Kamnik Savinja Alps in the west. Farm provides plentiful of options to enjoy your perfect logout, from local cuisine to different types of saunas, and even famous Kneipp bath. Children will be surely pleased, too, for they can feed animals, search and collect hen eggs and help farm’s grandma bake bread.
Tourist Farm Marjanca provides plentiful of options to enjoy your perfect logout, from local cuisine to different types of saunas, and even famous Kneipp bath.
The Future of Europe in the limelight at the BSF
Bled Strategic Forum 2021
editor
Jan Tomše
EXECUTIVE EDITOR
This year's Bled Strategic Forum starts on Wednesday, 1 September.
Over the years, the Bled Strategic Forum has evolved into a leading international conference in Central and South-Eastern Europe, offering a platform to express and contrast opinions on modern society and its future. The purpose of the event is to gather participants from various fields with diverse knowledge and encourage them to exchange views and seek innovative solutions to current and future challenges.
This year’s programme, which starts on Wednesday, 1 September, offers a variety of topics, including leaders’ panel Future of Europe – To stand or Withstand, where leaders and chiefs of different Europan countries and institutions – Andrej Babiš, Charles Michel, Andrej Plenković, David Sasooli, Aleksandar Vučić, Janez Janša and others – will give their take on the subject of the future of European association and collaboration.
Distinguished guests from political, entrepreneurial and social environment
Where do opportunities emerge for a post-pandemic recovery ? is the cue that will spark discussion within Wednesday’s afternoon panel, with speakers-experts in the field of finance and regulatory measures, including Litvana Pavlova, Vice-President of the European Investment Bank, Klaus Regling, Managing Director of the European Stability Mechanism, Andrej Šircelj, Slovenian Finance Minister, Boštjan Vasle, Governor at Bank of Slovenia.
The two-day event will host numerous other distinguished names from the political, entrepreneurial and societal environment, namely Sviatlana Tsikhanouskaya, Belarusian human rights activist and an independent politician, Borut Pahor, president of the Republic of Slovenia, Dr Gordon Campbell, Head of Enterprise, Science, Applications and Climate Department, Directorate of EO Programmes, European Space Agency, Matthew G. Boyse, Deputy Assistant Secretary, Bureau of European and Eurasian Affairs, U.S. Department of State, Manfred Köhler, President, World Green Infrastructure, Zurab Pololikashvili, Secretary-General, World Tourism Organization (UNWTO), and many others.
THE ADRIATIC
This article is part of the Adriatic Journal project.
If you want a copy of our annual The Adriatic Journal: Strategic Foresight publication, please contact us at info@adriaticjournal.com.
Olympic Games Sarajevo 1984 - Helping Bosnia Heal
BOSNIA AND HERZEGOVINA
editor
Aljoša Žvirc
JOURNALIST AT THE ADRIATIC
The first association with sports in Bosnia and Herzegovina are surely the 1984 Winter Olympic games in Sarajevo.
The city was given an image boost as the Games helped update its infrastructure
and lift its passion for sport. Many major foreign sponsors like Coca
Cola, Kodak, American Cyanimid, Miller Brewing Co. and U.S. Tobacco Co. saw
it fit to invest in the biggest sporting event in the history of Yugoslavia. People
flocked to watch the games that cost around USD 111m in 1984. The Bosnian war later left destruction and the heritage of sport was severely damaged
and compromised. Yet with the strong will of the people, along with the help of the Olympic movement and the investment from the International Olympic
Committee (IOC), Sarajevo restored its sporting legacy. Aid came from
the city of Barcelona, which helped rebuild and redevelop the Olympic
Village in Mojmilo, that was left in ruins by the war.
The cities are now forever bound as ‘twins’ since 2000. The IOC also invested more than USD 10m into the reconstruction of the Zetra Olympic Hall, which was named after the late former IOC president Juan Antonio Samaranch right after his death in 2010. The bobsleigh and luge facilities were also destroyed and later restored and are now a popular training base for other teams. The city never lost its Olympic spirit, as it motivates and drives people to get involved in sports, to train or just be passionate fans. And most important of all, the different ways of collaboration it provided are transmitted from generation to generation.
Telemach: Loyal to athletes, clubs and federations
Telemach, the leading video provider and fastest growing mobile operator in Slovenia, has been a big supporter of sports since the very start of its business. Its sponsorship portfolio in Slovenia is quite dispersed as they try to help and support as many clubs, associations, individuals, and organizers of sports events as possible. Among other things, they are the golden sponsor of the Slovenian Nordic national team, which has been inspiring winter sports fans for many years. It was already in their first year of sponsorship, for example, that the Slovenian ski jumper Peter Prevc achieved the greatest success of his career. “We also committed ourselves to take care of the development and progress of young promising ski jumpers, which we also proved with the campaign Let’s renew ski jumps across Slovenia.
And here, of course, is basketball. Telemach became the general sponsor of the Basketball Association of Slovenia in 2004. We were also joyful and proud together with the Slovenian national basketball team, as they gained their greatest success by winning the European Championship in 2017. We started a joint journey with the tennis association in Slovenia in 2015. And in 2021, we remain a loyal companion of athletes and sports organizations, ”says Adrian Ježina, president of the Management Board of Telemach.
THE ADRIATIC
This article was originally published in The Adriatic Journal: Strategic Foresight 2021
If you want a copy, please contact us at info@adriaticjournal.com.
Novak Djoković – The Biggest Sporting Name in the Region
Serbia
editor
Aljoša Žvirc
JOURNALIST AT THE ADRIATIC
Sports industry has always been one of the most developed branches of the regional economy.
Brands fight for signatures of biggest sportspersons, depending on their reach.
The Adriatic region has become a hatchery of golden eggs in terms of sporting successes, and it is showing in the global adulation of stars like the Serbian tennis player Novak Djoković, one of the best tennis players in history, and arguably one of the best sportsmen of the century in global sports. He is one of the most endorsed champions as well, outgrowing the local market already early in his career.
According to Forbes, the 33-year-old earned almost EUR 27m in sponsorships in 2019, ranked 68th amongst all celebrities, including movie and music stars. His total earnings were estimated at around EUR 38m, while his net worth is estimated somewhere in the region of EUR 200m. Amongst others, he is endorsed by Asics, Head, Lacoste, NetJets, Peugeot, Seiko Watches, and Ultimate software group. He has always stayed loyal to the Serbian public. This past year, he and his wife pledged EUR 1m to buy medical equipment to fight the pandemic.
Djoković has several other philanthropic interests in his native country through his foundation (which has, according to its webpage, already helped 45 school adaptations, supported 4,500 parents, trained 1600 teachers, and helped more than 30,000 children with education and other needs). Global stardom usually comes with social responsibility and dealing with this part of life is almost as important as sporting success, which in Djoković’s case is abundant.
TRIGLAV GROUP: A GREAT EXAMPLE OF SUPPORTING SPORTS ACROSS THE REGION
The Triglav Group has traditionally been associated with sports. “We strive to enter partnerships by co-creating their long-term validity. We place great emphasis on the development of childrens’ and youth sports at the local level, and thus help develop the environment in which we operate,” says David Benedek, a member of the Management Board of the Triglav Group. The group supports top athletes and clubs and so contributes to the development of sports at the highest (international) level. Benedek stresses: “We are also a loyal partner to some national sports organizations, international events, development programs…
One example is the Ski Association of Slovenia. For over 30 years, we have enabled young people from all over Slovenia to attend ski jumps in Planica, we have sponsored the tennis tournament in Umag, which is considered the oldest sporting event in Croatia and the most important tennis tournament in the region, as well as sponsored the Serbian Basketball Association and handball clubs in Montenegro and Europe, to name a few.”
THE ADRIATIC
This article was originally published in The Adriatic Journal: Strategic Foresight 2021
If you want a copy, please contact us at info@adriaticjournal.com.
Visit the Old Monastery and Slide Into “Heavenly Hell” in Blueberry Town
editor
The Adriatic Staff
Cover photo: Jure Korber
Technical Museum of Slovenia in Bistra, not far from the highway heading towards the sea, is a great place to relax in a beautiful scenery while strolling around the museum and its numerous sections and exhibitions. Not far from the museum you can find yourself in an idyllic Slovenian countryside and visit gorge Hell with five impressive waterfalls.
A place where technical heritage and nature tell many great stories
Are you curious about where you can see Tito’s cars, a blacksmith’s workshop and a world champion bear all at once? Visit the largest national museum, the Technical Museum of Slovenia, where something interesting happens every Sunday.
The Technical Museum of Slovenia is the principal national museum dedicated to the preservation of the technical cultural heritage. In the idyllic surroundings of a former Carthusian monastery, only 20 kilometres from Ljubljana heading towards the coast, you will absolutely be captivated by Tito’s automobiles, an extensive collection of bicycles, printing and sewing machines, a veneer sawmill, a traction engine, a blacksmith’s workshop, a bear that became the world champion in 1973, an exhibition on a 100 year old history of motoring in Slovenia – and a great deal more that’s worth visiting and exploring.
Photo authors: Jaka Blasutto, Blaž Zupančič, Jure Korber, Ursula Osojnik
On Sundays, workshops for children, guided theme tours, Nikola Tesla experiments, demonstrations of old crafts and a series of other activities allow young and adult visitors alike to truly feel the engineering spirit of the past.
This season, the museum is highlighting the occasional exhibition Technique for Sport, at which will include 60 Slovenian manufacturers of sports equipment for land, water and air sports. In mid-October, the museum will open the exhibition Man and Food: In a Vicious Circle, that will be dedicated to historical and technological development, innovation in food production and food preparation and consumption. It will also focus on today’s attitudes towards food and the importance of the circular economy.
Get to know Slovenian countryside
Only 15 minutes from the Museum, in between the hills, lies a small valley and a small town called Borovnica (translating Blueberry).
At the very end of the valley, you can find five waterfalls in “Soteska Pekel” (Gorge Hell). During the summertime this is a great place to cool down, while in the winter you can admire the mighty frozen waterfalls.
On the way to the gorge, you will find a small farm Kmetija Bizjak (Bizjak Farm) that offers home-grown products under the brand Pred Peklom (Before the Hell).
The owners are passionate about healthy lifestyle and they offer a variety of home grown products. They grow vegetables according to the biodynamic method, using bio-dynamic preparations instead of pesticides. Hen eggs are available throughout the year. There is also a picnic place at the farm on a somewhat secluded green clearing.
Bizjak Farm’s unique picnic place has everything you need for a day well spent – outdoor grill, peaceful stream, shade in the shelter of the forest.
You can organize your special event under the traditional Slovenian hayrack which can accommodate up to 80 people. While children play on the playgrounds, you can enjoy a game of bowling or football. Other luxuries include a barbecue, refrigerator, fireplace, as well as running water, electricity, and brand-new toilets.
And, of course, home-grown seasonal vegetables!
Write your own hellish holiday story
A wooden log cabin has recently grown in the farm’s immediate vicinity. With its fairytale interior and exterior, it represents a real escape from reality. The wooden construction provides a cozy and warm atmosphere. The upper floor offers accommodation for up to 7 people, while the lower floor has a large common area with kitchen, living room with a fireplace, bathroom, and toilets. A special feature of the log cabin is the large panoramic door, which further opens the space. It leads to the spacious and green terrace, with a barbecue, alongside the calm stream.
Make a date with nature - GALLERY
Tempting?
Luka Dončić - The Link Between the NBA and Slovenia
Slovenia
editor
Aljoša Žvirc
Slovenia has arguably never had a megastar in the making quite like Luka Dončić. The basketball phenomenon from Ljubljana has defied USA biased scepticism in his rookie campaign in the NBA and risen to global stardom in second and third season overseas. He is young, talented, highly skilful and plays with confidence – swagger, really.
So, for Dallas Mavericks it was nothing unusual to start exploring more than just sporting options in terms of their long-term commitment with the now 21-year-old. The agreement to work closely with Slovenian institutions in January 2020 was just a natural process for the NBA franchise, longing to hit the heights it once reached with another European, the German star Dirk Nowitzki. Usually, the NBA is seen as a business-driven competition, where trading players to reach short term competitive goals is a daily routine. Not Dallas, and certainly not with Dončić.
The Mavericks hope to have its star for years to come and they want to exercise as many options as possible in terms of business opportunities in his home country. Never shying away from wanting to play for Slovenia, the Mavericks recognized the special connection Dončić has with his country and formed their own. The team is trying to benefit and also “present the country as a unique destination in terms of economy, investment possibilities and tourism,” as per the Slovenian Tourist Board (STB) on the day they struck a commercial deal with the Mavs. Through Dončić, the partnership will hope to increase the visibility of Slovenia, which provides numerous opportunities heading both ways. The project has brought together numerous other public institutions like the Government Communication Office of the Republic of Slovenia (UKOM), the STB, the Public Agency for Entrepreneurship, Internationalization, Foreign Investments and Technology (SPIRIT) and Ljubljana Tourism, wrote STB on their website.
Together, these institutions have undertaken several promotional activities linked with NBA games with special Slovenian themes and phrases, tourism opportunities, and other links. “Slovenia is getting more and more popular in the USA and Luka Dončić has put on quite a show. We have been brought together at the right time and such synergies would otherwise not be generated. This project definitely upgrades the STB activities in the US market,” the Board’s director Maja Pak pointed out. And so far, it has worked a treat in both ways. Especially as Dončić is hitting his stride in his third season s a fan favourite in the US.
SLOVENIA VS SLOVENIA: The sponsorship battle
Arguably Slovenia’s biggest sporting success came in September 2017, when the national basketball team became European champions in Istanbul, Turkey. Yet the shirts of both finalists were fighting another battle.
On the one side, sponsor Telemach, the Slovenian telecommunications company (a subsidiary of Netherlands’ United Group) is, among others, a long-standing main sponsor of the Slovenian basketball association (KZS). On the other side, the Slovenian insurance company Triglav, a longterm partner of the Serbian national team.
The company is well known in the Adriatic region with many subsidiaries and was spreading their reach through sporting events even before landing a spot on the shirt of one of the most iconic national teams in the Balkans. Triglav was previously a sponsor for the preliminary round of the EuroBasket 2013 in Croatia with an investment worth more than EUR 150,000, and later one of the main sponsors for the EuroBasket 2015 in Slovenia, before signing a long-term deal with the Serbian Basketball Federation while the national team was preparing for the championships in Kranjska Gora. The strategic positioning in Serbia, and the reach Triglav has through its subsidiaries, is nothing new as big companies, commercially- or statedriven, still benefit from partners from a former republic, or reap the rewards of being a trusted company. Triglav also sponsors the North Macedonian Olympic Committee and the North Macedonian handball national teams, while it was also handed the Superbrand title for its standing in that region.
THE ADRIATIC
This article was originally published in The Adriatic Journal: Strategic Foresight 2021
If you want a copy, please contact us at info@adriaticjournal.com.
Sports are a National Brand
Croatia
editor
Aljoša Žvirc
Sport in Croatia enjoys a mythical status and is widely considered one of the essential components of society. While sport is a part of daily life everywhere, this may be even more so in Croatia, where it has greatly contributed to the promotion and branding of the country.
Who can forget the iconic tourist commercial involving the rooster of its biggest sports stars? Tourist attractions and sport champions are the two driving forces of Croatia’s global reach. Countless success stories of Croatian athletes who have made it from anonymity to global recognition have also helped sports become one of the most important pillars of Croatia’s economy. And athletes have all recognized the significant role they play in promoting the country. They enjoy unwavering support of their passionate fans, as shown in all kinds of team sports such as handball, water polo, basketball, and especially football (its number one export item). The national football team received a triumphant reception after the 2018 World Cup in Russia, where they fell just short of winning the Cup against France.
Still, more than half a million people flocked to the streets of Zagreb to show their support for the “Vatreni” (Fiery – as they are affectionately known). Along with all the footballing emotions, the second place brought in more than EUR 25m in prize money for the Croatian football federation (HNS), and undoubtedly a big chunk in Croatia’s tourist and commercial revenue in the years to come.
Rewards are being reaped even nowadays as the national football championship has netted its biggest contract for sports right holders. The success of the national team has also helped clubs and especially its (now world renowned) players make multimillion-worth moves to big European clubs, way more than any other country in the region.
Petrol remains a strong sports supporter in the Adriatic region
The Petrol Group has been supporting Slovenian sports for many years, as well as sports in other countries in which they operate. They sponsor not only individuals, clubs, and federations, but also sporting events, both nationally and internationally. By supporting sports and cultural entities, the company strengthens its reputation and ensures greater recognition of its brands. Despite the coronavirus epidemic, Petrol continued to support sports in 2020 and remains active in this field in 2021. “Our involvement in supporting sports and other humanitarian projects remains an important part of our commitment to working with the environment and community in which we live and do business. Assistance and support to the social environment are strongly intertwined with our long-term growth strategy. We, in our operations, take care of social and environmental issues, and accordingly, we try to offer help in solving various social and other problems,” Aleksander Salkič, Director of Corporate Communications at Petrol, sums up the group’s philosophy and giving-back-to-society approach.
In addition to long-term contracts with Slovenian sports entities, Petrol also continues to cooperate with some sports organisations in the region in 2021. One of the most important is certainly collaboration with the Croatian Olympic Committee. Support activities will, per Salkič, also be carried out at other sporting and cultural events that are currently still in question; this will depend on the relaxing of measures related to the allowance of mass events this year. The greater focus of their sponsorship activities will be tied to the web and various social networks, Salkič adds.
THE ADRIATIC
This article was originally published in The Adriatic Journal: Strategic Foresight 2021
If you want a copy, please contact us at info@adriaticjournal.com.
The Quality of Our Lives Will Depend on How Sustainable We Are
Seeking business paths through the pandemic
editor
Jan Tomše
Executive Editor
The Slovenian Petrol Group has found a recipe for successfully meeting the challenges of the COVID-19 pandemic with a combination of three factors: providing liquidity, managing costs, and optimizing sales and supply chains. They are convinced that due to the consequences of the pandemic, society and the economy will have to look even further for solutions in sustainable practices.
The speed and scale of the fall in energy investment activity in 2020 were unprecedented, according to International Energy Agency (IEA), a Paris-based intergovernmental organisation. As companies reined in spending, and project workers were confined to their homes, planned investments were also delayed, deferred, or shelved, and supply chains interrupted. The COVID 19 crisis and measures taken to slow its spread have had a profound impact on energy demand, the likes of which have not been seen for 70 years, IEA states. In its Global Energy Review issued in April 2020 and assessing the impact of the COVID-19 pandemic on the global energy system, IEA expected that overall energy demand would fall by 6% in 2020, while electricity demand was set to decline by 5%. In contrast, global carbon dioxide emissions were expected to drop by almost 8% compared with 2019.
During the pandemic, traffic curbs and mobility restriction measures accompanied drastic drops in economic activity. Sales of motor fuels fell. The Petrol Group, one of the largest businesses in the Adriatic region, responded comprehensively to the changed situation.
Aleksander Salkič
Director of Communications at Petrol
“In the first phase, activities were focused on ensuring the health of customers and employees, uninterrupted operations in changed circumstances, and on identifying and managing risks. Further activities have focused on the long-term so that the Petrol Group can operate smoothly in a highly changing business environment. In 2020, we paid special attention to cost optimization and business rationalization, which is also reflected in the plan for 2021,” explains Aleksander Salkič, Director of Corporate Communications at Petrol, which operates in Slovenia, Croatia, Serbia, Montenegro, Bosnia and Herzegovina, Kosovo, and North Macedonia.
Crucial optimization of sales and supply chains
Petrol generates more than 80 per cent of its revenues from energy trading, while the remainder is derived through trade in consumer goods and services. Both energy and trade are considered highly competitive industries. In addition to global industry trends, Petrol Group’s operations are influenced by several other, often interdependent factors, notes Salkič. Among the most important are the movement of energy prices and the gyrations of the US dollar, both a reflection of global economic conditions. During the pandemic, Petrol prioritized the health and safety of its employees and customers, as well as ensuring a reliable supply of energy. They addressed risks very directly. The measures followed the provision of sufficient liquidity. “Reducing and managing costs, all the while optimizing supply chains and sales outlets and thus ensuring the profitability of points of sale, have all proven necessary,” states Salkič. They also ensured a sufficient number of employees was present at points of sale. At the same time, other employees, wherever possible, worked from home, and due to a reduced volume of business, some employees were put on temporary leave.
Strongly-felt impact of the local environment
Petrol envisions a future of energy independence and efficiency, but also the growing share of renewable energy sources. According to Salkič, reducing the carbon footprint is the company’s top priority. Their sustainable orientation is based on three pillars: on being a low-carbon energy company, on establishing partnerships with employees and the social environment, and on operating in accordance with the principles of the circular economy.
Salkič believes the economic situation in 2021 will be significantly affected by the post-pandemic economic recovery, which will also be reflected in oil prices. In the markets in which they operate, both local economic conditions (economic growth, price inflation, rising consumption and production) and state regulation of energy prices and market structure, exert a significant impact on business operations. The impact of a pandemic is difficult to disentangle from the measures taken to contain it.
All on board with green changes
Business players in the energy market are facing major challenges and changes. First, they are undergoing an extremely demanding systemic transition to renewables. “At the same time, there are major changes in the behaviour of end customers, who are becoming increasingly active and environmentally aware,”
says Salkič. At the same time, environmentally- friendly practices are official EU policy when it comes to the so-called green economic recovery, which is taking place under the auspices of the European Commission. Activities in this area are numerous, from energy efficiency in industry and the commercial sector to energy renovation projects in buildings. “These are integrated energy services for industry, which will lead to increased energy efficiency and reduced greenhouse gas emissions,” explains Salkič.
But there is another area with great potential: sustainable mobility. Petrol focuses on the provision of services related to the establishment, the management, and the maintenance of infrastructure for charging electric vehicles, explains Salkič. Also, the group provides solution for the implementation and billing of electric vehicle charging and support. “In the field of mobility, we are developing services related to new concepts and forms of mobility such as vehicles as a service,” adds Salkič, who also says the company has ambitious goals for 2021, including a new strategy for the next five years. They are also incorporating the lessons of the current pandemic, which has radically changed the way we do business in a matter of months.
Responses to the pandemic
During the COVID-19 pandemic, Petrol has equipped all of its service stations with protective barriers at the cash registers. Employees at points of sale have been given protective equipment. Services more likely to transmit infections have been temporarily stopped, and their business adjusted on an ongoing basis. Petrol also ensures the number of customers who can safely enter its stores at the same time stays at the recommended levels at all time. “We encourage the use of digital applications that enable contactless payments, and we also deliver products from Petrol’s online store to your home,” says Aleksander Salkič. “It was our digital solutions that proved successful during the crisis as customers quickly recognized their benefits. Our online store eShop has achieved exceptional results, as has the app ‘Na poti’ [Slovenian for ‘on the road’]. The latter is still setting records,” says Salkič. Petrol’s recipe for thriving in unusual times includes a comprehensive range of customer-focused products and services with an excellent shopping experience, which has been the core of Petrol’s business for several years. But now, the approach has gained momentum.
At the heart of business: the customer
In 2021, Petrol will further upgrade the user experience. “The customer is at the heart of our business and will remain a priority in the future as well. We are aware that modern consumers have more information and
want more for less. They expect ‘convenience’, which they define as a comfortable retail environment, in which they can buy a wide range of products and services in one place, but also in a timeframe that is satisfactorily short. Consumer continuously checks ‘on-line’ offers and always expect a comprehensive deal. We provide our customers with bundles of products and services – this is our competitive advantage. The goal is to achieve this through an excellent user experience,” emphasizes Salkič.
THE ADRIATIC
This article was originally published in The Adriatic Journal: Strategic Foresight 2021
If you want a copy, please contact us at info@adriaticjournal.com.
How the Pandemic Is Digitalising the World
editor
Jan Tomše
EXECUTIVE EDITOR
More rapidly than ever, the world is embracing Information and Communication Technology (ICT) – to everyone’s benefit. Slovenian society has become very digital in the past year, and there has been an enormous leap forward, says Adrian Ježina, the President of the Management Board of Telemach.
For Telemach, a Slovenian provider of advanced and high-quality fixed telecommunications services in the Adriatic region, 2020 will go down as a very successful year. The company has grown in all of its key segments: networks, human skills, and finances. With the constant growth in subscribers, Telemach’s market share in Slovenia is rising fast.
In 2020, when the coronavirus pandemic significantly transformed peoples’ lives and drove them online even more so than before, telecom perators played an extremely important role in helping people maintain mutual contacts. Users have relied even more on their services, and it has become impossible to imagine normal operation without internet and mobile communications. This applies both to individuals and large institutions.
Adrian Ježina
President of the Management Board of Telemach
“The epidemic has shown the importance of the ICT industry in the 21st century, and just how all the major industries heavily rely on it. As the world went online, we experienced increased use of all our services. During this time, fixed internet traffic rose by 30%, average internet traffic increased by as much as 200% between 8am and 6pm, mobile data usage increased by about 25%, and the number of voice calls increased by around 70% in the first weeks. Interconnection capacities were also severely affected,” Adrian Ježina explains.
While Telemach faced challenges at the start of the pandemic, they successfully overcame obstacles thanks to previous preparations and experiments in homeworking where feasible. “The pandemic was a true test for our networks and our organization. However, we made the right upgrades and organised remote work to ensure good communication between users. We are talking about changes in a very short amount of time. We increased all the necessary capacities to allow unhindered traffic so that our users would experience almost no difficulties. In just a few days, we managed to double our capacity in both mobile and fixed networks. Our performance parameters remain the same as before, but with significantly higher user consumption,” Ježina reveals.
Preparations yielded results
At Telemach, they were well prepared for the pandemic. Even before the complete lockdown, the company had tested how individual services would handle work from home. “Understandably, not everyone could perate in this way, especially our technical services, which work on the ground and are most exposed to health risks. Of course, we took special care for their protection,” says Adrian Ježina. When we talk about digitalisation, the question always arises how it affected companies, as well as a broader social aspects. Per Ježina, “Slovenian society has become very digital over the past year. There has been an enormous leap forward, companies have introduce quite a few new services that make some everyday operations easier in these unusual times, and people are also doing more things online. Many have let go of the distrust they once had towards internet services, learned more about numerous things, and broadened their horizons.” The pandemic is pushing the world hastily into information and communication technology, and this is beneficial for the telecommunication industry. However, it also calls into question further investments into landline networks, as the focus is shifting to frequencies and 5G. “No doubt the pandemic will lead to lasting changes in the way we do business, but at the same time, we hope that there will be a rapid economic recovery without a deeper financial crisis,” Ježina points out.
The future = growth
For 2021, Telemach expects growth in all areas, including financials and subscriber numbers. Together with United Group, which they are part of, they will continue to push boundaries, grow their network, work on user experience, and strive to be the best on the market. Their business goal is to become the first choice of Slovenian users who are looking for telecommunications services, the number one broadband provider and the number two mobile provider in Slovenia. They are convinced their highly motivated and skilled employees offer almost bulletproof guarantee for further success.
Taking care of employees
Since the start of the pandemic, Telemach has been focusing a lot on employees. »Together with our employees, we were well prepared for the novel way of doing business, so the transition of working practices was fast. Where possible, our employees were working from home, and we made sure all our employees who work in the field had proper protection, such as masks, disinfectants, and gloves. We also sent out a first aid kit to our employees, which contained disinfectants, masks, and vitamins,” the company says. “We did everything to make them feel good, provided them with various online seminars, sent them packages with masks and vitamins occasionally, and so on. It is why we have successfully faced all the challenges posed by the pandemic,” emphasizes Adrian Ježina.
Providing the best user experience
B2B: Telemach offers business customers seamless services such as collocation, limited and advanced service management, and cloud computing platforms since it has the most advanced data center in Slovenia. During the pandemic, they offered special packages to business customers including the packages aimed at individual activities such as bars, massage parlours, car mechanics, private health clinics, and dentists.
B2C: Since their customers were mostly working and staying at home, Telemach could offer them additional bonuses. They opened program schemes and provided more content and mobile data. They also very quickly introduced advanced customer care tools, such as a chat option on their website, voice signing, and virtual shops. These proved to be excellent examples of resolving the situation, the company states.
Solidarity
Adrian Ježina sums it up: “We were pleased to help as best we could. United Group donated USD 3m to help countries in the region, USD 500,000 of which came to Slovenia for medical supplies. Telemach also donated tablets with internet access to children and families to enable as many students as possible could have uninterrupted studying from home.”
Pandemic figures
The load on internet connections increased by as much as 40% during the pandemic. Telemach recorded a 60% increase in voice traffic on the mobile network during this period. In the autumn of 2020, the increase in internet traffic was 50%, while mobile voice traffic increased by 20%. Compared to last year, data traffic over the mobile network increased by 30% in December, while the number of SMS messages increased by 10%, and the number of MMS messages by as much as 40%.
Meet the Invincible Vault and Delve Into the Exciting Story of Slovenian Banking
editor
Jan Tomše
EXECUTIVE EDITOR
Few people know that Slovenia started developing its banking at the same time as other European countries. The 200-year history of Slovenian banking is now on display in the Bankarium museum on Čopova ulica in Ljubljana.
In mid-June, Ljubljana got a museum that deals with extremely interesting topics. Bankarium, Banking Museum of Slovenia, is located in the former banking hall of the Mestna hranilnica ljubljanska at Čopova ulica 3, Ljubljana. A visit to the museum offers a walk through 200-year history of banking in the territory of today’s Slovenia.
In the museum, which is situated in one of Ljubljana’s most famous Art Nouveau buildings, visitors learn about the five thousand year long history of banking. A presentation of the history of banking institutions and practices on our soil takes them to two hundred years of Slovenia’s banking heritage.
»Why it was us who founded the Museum of Banking? Because of our tradition based on people, banking knowledge and culture, which is more than 200 years old,« says Blaž Brodnjak, President of the Board of the NLB Institute for the Management of Cultural Heritage.
Currencies, monetary institutions, digital wallets…
Do you know when Slovenia got its first savings banks and who they were intended for? In the museum you can walk through history all the way to the advent of digital mobile wallets. You can see all the currencies valid in our territory, and get to know the key people who left their imprint in Slovenian banking.
If you are curious how bank employees used to work, you take a step behind the bank counters from different periods. There is also a rich collection of safes and savings books on display, and you can see the inside of the ATM as well.
A step inside the bank vault offers a very special experience. The massive reinforced concrete door has done its job more than well over time, as no one was able to break into the vault on Čopova. Visitors can also check their financial literacy in the museum through playing interactive games.
»Regardless of the fact that the collection was entirely financed by NLB, the museum tells a story about the history of the Slovene banking industry, it talks about the development of institutions and the development of banking practices – from the first piggy banks to the digital transformation. Bankarium is not only a museum, but also a digital centre for financial literacy. Just as this building, the Ljubljana Municipal Savings Bank, was the leader in youth and school savings 100 years ago, NLB has the leading position in knowledge, professionalism and experience, which we are happy to share. After all, financial literacy is part of our sustainable policy and strategy, it is our responsibility and our task.”
What can you get acquainted with at the Bankarium, the Banking Museum of Slovenia?
– With the development of banks, credit unions and savings banks over the last 200 years
– With 9 currencies, which we have exchanged in Slovenia since 1820 until today
– With an insight into the life and work of six renowned bankers
– With selected objects from past periods, the oldest is from 1820
– With different types of bank counters from 1905 onwards
– With the famous charity statue
– With the inside of the ATM
– With a vault that has meter-thick reinforced concrete walls
Museum shop: from board games to coins
The Bankarium also has a museum shop that offers various products related to money and banking. In the store you can buy savings banks, board games, wallets and money boxes and other Slovenian products related to money.
»Slovenes can be proud of our banking history. Few people know this, but the development of banking in Slovenia started at the same time as in other European countries. Our first monetary institution, Kranjska hranilnica (Carniola Savings Bank, founded in 1820), was, for example, only the second ever in the then Austro-Hungarian Empire. The more banking developed, the better it could support the economy and the faster the latter could grow, and with that, society also developed and progressed,« said Blaž Brodnjak, the President of the Board of the NLB Institute for the Management of Cultural Heritage, under the auspices of which the museum was established, at today’s presentation of Bankarium, the Museum of Banking in Slovenia, which presents the banking heritage in the Slovene territory from as early as 1820 to the present day.