Addressing demographic challenges with tailored solutions


February 2025 Living
With the rise in life expectancy and the greater demand for healthcare and long-term care, it is increasingly important for older individuals to be financially protected and have access to quality care. Credit: Getty Images

Demographic change, such as ageing populations, increasing uncertainty among the youth, and changing lifestyles, pose new challenges for financial institutions. These changes require adaptable and innovative solutions that meet the needs of different generations.

Maja Dragović


In the Adriatic region, leading insurance companies like Triglav Group are developing comprehensive solutions to manage these challenges, ensuring stability and security for all generations. By collaborating with banks, these solutions are integrated into banking services, enabling a holistic approach to address demographic challenges. This ensures that the needs of clients from all age groups are met in a way that takes into account the specific challenges and opportunities of each generation.

Insurance companies offer a wide range of solutions that provide financial protection for individuals, families, and businesses. Banks integrate these solutions into their service offerings, such as when granting loans, allowing clients access to additional protection in case of unforeseen events. With investment insurance that combines savings and protection against risks like accidents, illness, or death, clients gain long-term financial benefits and security. These products not only help clients save for the future but also protect against life’s risks, which can arise at any time.

How to ensure a comfortable life during retirement

With the rise in life expectancy and the greater demand for healthcare and long-term care, it is increasingly important for older individuals to be financially protected and have access to quality care. Greater emphasis is being placed on products such as pension savings, investment insurance, and lifetime annuities, which allow individuals to save for retirement and ensure a stable monthly income in later years. These products encourage younger generations to start saving early, as they can build savings during their working years, when their incomes are higher, providing greater financial stability after retirement when their incomes are lower. Through investment insurance enabling long-term savings and annuities providing stable income in old age, Triglav offers the older generations a better quality of life and helps them reduce the financial burden associated with long-term care or living in a retirement home. 

For the elderly facing financial burden without savings, solutions are available to provide access to financial assistance in case of unforeseen events. Insurance companies in the Adriatic region have developed collective insurance products that banks offer to their clients. This enables clients to be protected if they are unable to meet their loan obligations due to difficult life circumstances, such as serious illness or an accident. Such protection is crucial, as it ensures financial security during times when individuals are most vulnerable, helping to reduce financial uncertainty in these situations.

In Triglav Group, they address the security challenges of the active population with solutions designed to deliver comprehensive financial protection for the entire family. Credit: Getty Images

Security for all generations

The effects of demographic changes are most apparent in the shifting age structure of the population. The proportion of older individuals is rising, while the younger, active population face significant uncertainty due to low birth rates, housing challenges, and salary burdens that support an increasingly inactive population. These changes affect young people’s decisions regarding family planning, investments, or property purchases, as they feel they are confronting challenges that are becoming progressively harder to address. In this context, insurance companies and banks offer solutions that provide protection for both younger and older generations. 

In Triglav Group, they address the security challenges of the active population with solutions designed to deliver comprehensive financial protection for the entire family. Insurance products offering financial coverage in the event of death, accidents, serious illness, or permanent disability enable individuals to safeguard against the consequences of unforeseen life events that could threaten their standard of living. These products include coverage for medical expenses, long-term care, home adjustments, and income replacement, helping to maintain financial stability and alleviate stress during unexpected situations.

Triglav's products include coverage for medical expenses, long-term care, home adjustments, and income replacement, helping to maintain financial stability and alleviate stress during unexpected situations. Credit: Getty Images

Tailored investments

Additionally, it is important that investments and savings are tailored to the individual’s needs through different life stages. Investment funds with insurance components enable clients to diversify their investments and protect themselves against life risks, such as disability or death. These products are particularly appealing to younger generations who aim to save long-term while also safeguarding their financial future. For older generations, products offering stable returns and security through insurance coverage and long-term annuities are more suitable. 

Collaboration between financial institutions such as insurance companies, banks, and fund managers promote economic growth, strengthens trust in the region, and creates a foundation for a better quality of life. Tailored solutions that encourage long-term saving, provide financial security during challenging times, and help reduce uncertainty among both younger and older generations demonstrate that financial institutions are prepared for future challenges and committed to sustainable growth and stability in the Adriatic region.